Privacy Policy | Gottheodds.com

1. Who We Are

2. Information We Collect

We collect and process the following types of personal data:

2.1 Information You Provide Directly

• Contact Information: Name, email address, phone number when you subscribe to newsletters or contact us
• Communication Data: Messages, enquiries, and correspondence you send to us
• Marketing Preferences: Your preferences for receiving marketing communications
• Survey Data: Responses to surveys, polls, or feedback forms

2.2 Information Collected Automatically

• Technical Data: IP address, browser type, device information, operating system
• Usage Data: Pages visited, time spent on site, click-through rates, referral sources
• Cookie Data: Information collected through cookies and similar tracking technologies
• Analytics Data: Website performance metrics and user behaviour patterns

2.3 Information from Third Parties

• Affiliate Partners: Information about successful referrals (anonymised)
• Social Media: Publicly available information if you interact with our social media
• Analytics Services: Data from Google Analytics, Facebook Pixel, and similar services

3. How We Use Your Information

We process your personal data for the following purposes under these lawful bases:

3.1 Legitimate Interests

• Operating and improving our website and services
• Analysing website traffic and user behaviour
• Affiliate marketing and commission tracking
• Fraud prevention and security
• Managing our relationship with gambling operators

3.2 Consent

• Sending marketing emails and newsletters
• Using non-essential cookies and tracking technologies
• Personalised advertising and recommendations

3.3 Contract Performance

• Processing affiliate commissions
• Fulfilling requests for information or services

3.4 Legal Compliance

• Age verification and responsible gambling checks
• Complying with UK Gambling Commission requirements
• Record keeping for regulatory purposes

4. Cookies and Tracking Technologies

We use cookies and similar technologies to improve your experience. Our cookies include:

4.1 Essential Cookies

Necessary for basic website functionality, security, and remembering your preferences.

4.2 Analytics Cookies

Help us understand how visitors use our site through Google Analytics and similar services.

4.3 Marketing Cookies

Used for affiliate tracking, personalised advertising, and measuring campaign effectiveness.

4.4 Third-Party Cookies

Set by our gambling operator partners, social media platforms, and advertising networks. You can find more details about cookies used on our site by reading our cookie policy.

You can control cookie settings through your browser or our cookie consent tool. Note that disabling certain cookies may affect site functionality.

5. Information Sharing and Disclosure

We share your information in these circumstances:

5.1 Gambling Operators

When you click through to gambling sites via our affiliate links, we share minimal data necessary for commission tracking (anonymised where possible).

5.2 Service Providers

• Email service providers (for newsletters)
• Analytics providers (Google, Facebook)
• Web hosting and technical services
• Payment processors (for affiliate commissions)

5.3 Legal Requirements

We may disclose information when required by law, court order, or regulatory authority, including the UK Gambling Commission.

5.4 Business Transfers

In the event of a merger, acquisition, or sale, your data may be transferred as part of business assets.

6. International Transfers

Some of our service providers are located outside the UK/EEA. We ensure adequate protection through:

• Adequacy decisions by the UK government
• Standard Contractual Clauses (SCCs)
• Certification schemes and codes of conduct

7. Data Retention

We retain personal data only as long as necessary:

• Contact Information: Until you unsubscribe or request deletion
• Website Analytics: 26 months (Google Analytics default)
• Affiliate Data: 7 years for tax and regulatory compliance
• Marketing Data: Until consent is withdrawn
• Technical Logs: 12 months for security purposes

8. Your Rights

Under UK GDPR, you have the following rights:

8.1 Right of Access

Request a copy of the personal data we hold about you.

8.2 Right to Rectification

Correct inaccurate or incomplete personal data.

8.3 Right to Erasure

Request deletion of your personal data in certain circumstances.

8.4 Right to Restrict Processing

Limit how we use your data in certain situations.

8.5 Right to Data Portability

Receive your data in a structured, machine-readable format.

8.6 Right to Object

Object to processing based on legitimate interests or for marketing purposes.

8.7 Rights Related to Automated Decision-Making

Protection against solely automated decisions with legal effects.

To exercise these rights, contact us at privacy@gottheodds.com. We will respond within one month.

9. Age Verification and Responsible Gambling

Our services are only for individuals aged 18 and over. We:

• Do not knowingly collect data from minors
• Promote responsible gambling practices
• Provide links to gambling support organisations
• Include appropriate warnings about gambling risks

If you’re concerned about problem gambling, visit BeGambleAware.org or call their helpline: 0808 8020 133.

10. Security Measures

We implement appropriate technical and organisational measures:

• SSL/TLS encryption for data transmission
• Regular security audits and updates
• Access controls and staff training
• Secure hosting and backup procedures
• Incident response procedures

11. Third-Party Links

Our website contains links to gambling operators and other third-party sites. This privacy policy doesn’t apply to external websites. Please review their privacy policies before providing personal information.

12. Marketing Communications

We may send you marketing communications if you’ve consented or where we have legitimate interests. You can:

• Unsubscribe using the link in emails
• Update preferences in your account
• Contact us to opt out completely

13. Changes to This Policy

We may update this privacy policy to reflect changes in our practices or legal requirements. We’ll notify you of significant changes via email or website notice.

14. Contact Us

15. Complaints

If you’re unhappy with how we handle your personal data, you can:

1. Contact us directly using the details above
2. Complain to the Information Commissioner’s Office (ICO)